The Rogue starts lower, and the gap holds at most steps up the ladder. The gas Rogue S front-wheel drive listed at $29,490 at launch, while the RAV4 Hybrid LE front-wheel drive opened at $31,900 at launch. A lot of that is structural rather than one brand being cheap: the Rogue's entry car is a conventional gas SUV, while the RAV4's entry car is already a hybrid, so you are really comparing two different starting points.
| Configuration (Rogue) | MSRP at Launch | Configuration (RAV4) | MSRP at Launch |
|---|---|---|---|
| S FWD (gas) | $29,490 | Hybrid LE FWD | $31,900 |
| SV FWD (gas) | $30,490 | Hybrid SE FWD | $34,700 |
| S AWD (gas) | $30,890 | Hybrid LE AWD | $33,300 |
| SV AWD (gas) | $31,890 | Hybrid SE AWD | $36,100 |
| Rock Creek AWD (gas) | $34,390 | Hybrid XLE Premium AWD | $37,500 |
| Platinum AWD (gas) | $39,390 | Hybrid Limited AWD | $43,300 |
MSRP at launch (2026 model year), excluding destination. Current pricing varies by configuration and program.
One honest caveat on the plug-in side: the Rogue's price advantage lives on the gas path. If you specifically want a plug-in hybrid, the RAV4 Plug-in Hybrid started at $41,500 at launch, under the Rogue Plug-in Hybrid's $45,990 at launch. We will run the math both ways for the exact configuration you want, and if a new Rogue stretches the budget further than you planned, ask us about a recent off-lease Rogue before you rule it out.